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Article: Famous last words.(mail order frustrations)(Brief Article)(Statistical Data Included)
- Article from:
- Target Marketing
- Article date:
- February 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Order Killers
I ENTERED THE BUSINESS WORLD in 1960 after my discharge from the army. One of the first rules I learned:
"Make it as easy as possible to order." --Elsworth Howell
Following are my notes from a frustrating day trying to order things.
Kathleen Turner was playing in "Tallulah" at the Merriam Theater in Philadelphia. I called the box office to ask if two tickets were available for either that night or the next.
"Yes, we have tickets," the woman said. "But the only way you can get them is to come to the box office or order them from Ticket Master, which will add a service charge of $7 a ticket."
I called ...
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Article: Company puts Omaha on mail-order menus; Omaha ...
Telegraph - Herald (Dubuque);
December 10, 2000 ;
700+ words
... ... time butcher shop has been built into Omaha Steaks, the nation's largest direct marketer ... sometimes make checks out to Omaha, not to Omaha Steaks," said Todd Simon, senior vice president ... that doesn't stop him from sending Omaha Steaks to friends and clients. "The way they ...
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