Article: Direct marketers gather in New York; DMA 24th spring conference & exhibition focuses on issues facing direct marketing businesses in 1990s. (Direct Marketing Association)

DIRECT MARKETERS GATHER IN NEW YORK; DMA 24TH SPRING CONFERENCE & EXHIBITION FOCUSES ON ISSUES FACING DIRECT MARKETING BUSINESSES IN 1990S

NEW YORK, March 1 /PRNewswire/ -- At least five top issues facing businesses involved in direct marketing will be discussed next week at the Direct Marketing Association's 24th Spring Conference & Exhibition, March 7-10, at the New York Hilton Hotel. Over the course of 70 panel presentations and sessions, thousands of marketers will explore these issues for the 1990s: new product and geographical markets; pending use tax legislation in Congress; increased sophistication in business-to- business marketing; the maturing of ...

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