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Article: Direct marketers gather in New York; DMA 24th spring conference & exhibition focuses on issues facing direct marketing businesses in 1990s. (Direct Marketing Association)
- Article from:
- PR Newswire
- Article date:
- March 1, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DIRECT MARKETERS GATHER IN NEW YORK; DMA 24TH SPRING CONFERENCE & EXHIBITION FOCUSES ON ISSUES FACING DIRECT MARKETING BUSINESSES IN 1990S
NEW YORK, March 1 /PRNewswire/ -- At least five top issues facing businesses involved in direct marketing will be discussed next week at the Direct Marketing Association's 24th Spring Conference & Exhibition, March 7-10, at the New York Hilton Hotel. Over the course of 70 panel presentations and sessions, thousands of marketers will explore these issues for the 1990s: new product and geographical markets; pending use tax legislation in Congress; increased sophistication in business-to- business marketing; the maturing of ...