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Article: New Zealand Milk Names FCB Worldwide Global Advertising Agency of Record.
- Article from:
- PR Newswire
- Article date:
- February 20, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FCB Picks up Asia, Middle East and Africa Regions
In Addition to Latin America Assignment
Global Billings Estimated at $US 100 Million in 2001
WELLINGTON, New Zealand, Feb. 20 /PRNewswire/ --
New Zealand Milk has named FCB Worldwide its global agency of record. The worldwide appointment follows the naming last month of FCB Latin America as New Zealand Milk's regional agency of record for Central and South America and the Caribbean. Global billings for the account are put at approximately $US 100 million.
With this win, which was earned through a competitive pitch involving four agencies in total, FCB Worldwide picks up the New ...