Article: GMAC Insurance Online Selects Coremetrics(TM) to Improve Customer Interactions Based on In-Depth Analysis of Online Behavior.

Subsidiary of GMAC Financial Services Selects Coremetrics' Business

Intelligence Solutions to Increase Marketing Efficiency and Improve the

Online User Experience

SAN FRANCISCO, Feb. 20 /PRNewswire/ --

Coremetrics(TM), Inc. (www.coremetrics.com), a provider of data-driven business intelligence solutions, today announced that GMAC Insurance Online has selected Coremetrics to help improve interactions with its customers based on an in-depth understanding of their online behavior. GMAC Insurance Online will leverage Coremetrics' detailed analysis of customer behavior to understand which marketing efforts drive traffic to their Web site ...

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