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Article: GMAC Insurance Online Selects Coremetrics(TM) to Improve Customer Interactions Based on In-Depth Analysis of Online Behavior.
- Article from:
- PR Newswire
- Article date:
- February 20, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Subsidiary of GMAC Financial Services Selects Coremetrics' Business
Intelligence Solutions to Increase Marketing Efficiency and Improve the
Online User Experience
SAN FRANCISCO, Feb. 20 /PRNewswire/ --
Coremetrics(TM), Inc. (www.coremetrics.com), a provider of data-driven business intelligence solutions, today announced that GMAC Insurance Online has selected Coremetrics to help improve interactions with its customers based on an in-depth understanding of their online behavior. GMAC Insurance Online will leverage Coremetrics' detailed analysis of customer behavior to understand which marketing efforts drive traffic to their Web site ...