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Article: Non-white and female players getting in the `Millionaire' game _ slowly.(Knight Ridder Newspapers)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- February 21, 2001
- Author:
CopyrightCOPYRIGHT 2001 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Who Wants to Be a Millionaire" is no longer the No. 1 show in America, but it still reaches more than 80 million viewers a week. The six-figure cash prizes the show doles out are chump change next to the millions in advertising it rakes in every night. For most programs, that would be enough. End of story.
But ABC and "Millionaire" executive producer Michael Davies are determined that "Millionaire" remain a force to be reckoned with. To that end, they have quietly launched a campaign to address what they believe is the show's Achilles heel: the preponderance of white male contestants who make it to the fabled "hot seat" opposite Regis Philbin.
The show ...