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Article: HBO Gets Interactive For Costas' New Show.(On the Record with Bob Costas)(Brief Article)
- Article from:
- Multichannel News
- Article date:
- February 19, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On the Record with Bob Costas, Home Box Office's new sports magazine show, includes a major Internet tie-in with which the network hopes to drive users to its Web site.
The 12-week series, which kicked off last Wednesday, invites viewers to interact with the veteran sportscaster and his guests through live chats, polls and direct questions, said HBO Interactive Ventures vice president Sarah Cotsen.
Immediately after each HBO telecast, the show will continue at HBO.com. Costas will invite viewers to participate online with him and his guests.
"This is the first time we've fully integrated [the Web] with a live show," Cotsen said.
The ...