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Article: Mainspring Provides the Principal Financial Group With Business Strategy and Technical Framework for Newly Launched Web Site.
- Article from:
- Business Wire
- Article date:
- February 27, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Technology Editors
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 27, 2001
Mainspring Provides Strategies for Increased Customer Retention and
Enhanced Customer Experience Across Multiple Business Lines of the
Principal Financial Group
Showcasing its fused approach to business strategy and customer experience, Mainspring, Inc. (Nasdaq: MSPR), announced the launch of www.principal.com, the new site of the Principal Financial Group(R), a global Fortune 500 financial institution. Mainspring, together with the Principal Financial Group, developed a strategically aligned user experience for the site that leverages both offline ...