Article: XL Re-Brands, Emphasizes Service Culture.(XL Capital reinsurance units)(Brief Article)

Many AA-rated and AAA-rated reinsurance companies are not providing the level of service those ratings would lead buyers to expect, according to Henry Keeling, chief executive of reinsurance operations for Bermuda-headquartered XL Capital.

"We believe there is a clear need for this industry to improve the quality of its service and the products it provides," Mr. Keeling said in an interview.

He said that XL Capital intends to continue to raise the standards in this regard. "We will continue to look at our business functions and put in place processes, or reinvent them to make them measurable and transparent. We will introduce measurable standards to ...

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