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Article: GRAND CANYONS OPENING; NIKE ACG DEBUTS FIRST STAND-ALONE STORE AT UTAH RESORT.
- Article from:
- Daily News Record
- Article date:
- February 12, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Calling all ski bums. Nike ACG has opened its first stand-alone store, in The Canyons Resort, near Park City, Utah. American Skiing Co. owns and runs the 2,000-square-foot store, but the product in the store is exclusively Nike ACG.
The store is part of the two companies' five-year plan to open resort-based shops, as well as shop-in-shops in existing stores. It features a new design that Nike ACG will eventually introduce to its existing in-store shops.
According to Bobbie Parisi, marketing director, "We want to build a strong in-store presence for the brand, and we started with the resorts because we want to be where the athletes are playing their ...