Article: Thirty-something serves Borg well. (Bjorn Borg)

THIRTY-SOMETHING SERVES BORG WELL

NEW YORK, March 13 /PRNewswire/ -- Bjorn Borg hasn't played competitive tennis since 1983. But Borg today is every bit as visible and admired as he was when at the top of his game. Recently, when the gossip mongers in Italy inaccurately reported "suicide attempt" instead of "food poisoning," the story received extensive coverage worldwide both on television and in print.

These days, the real news about Borg is that while his desire to be the best hasn't changed, his game has. He exchanged racket for portfolio and heads Bjorn Borg Enterprises, a family of companies headquartered in Europe that designs, ...

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