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Article: There's more to selling than just having the best brand name in town.(Brief Article)
- Article from:
- Snips
- Article date:
- February 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Do you feel to be very successful you need to get the best brand name in your area? How do you go about it? How do you first determine which brand name is respected and best known? Once that is decided then what is the best method to get that brand for your company?
The answer is very simple and very easy: you make yourself the best indoor comfort specialist in your town or area. Make the brand name secondary. Make yourself the expert and others will believe in you and the products you install to provide perfect indoor comfort.
Let's compare two scenarios:
1. A contractor has acquired the best hvac equipment line. We'll call it "International ...
Related newspaper, magazine, and journal articles:
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Article: Tom Mutz was truly unique. (Unique Indoor Comfort ...
Air Conditioning, Heating & Refrigeration News;
March 2, 1992 ;
700+ words
... ... Tom Mutz, the founder of Unique Indoor Comfort, wasn't just one dealer, he was ... shoot for a 10% net profit." Unique Indoor Comfort, which he established in 1967, was ... Frank, who is president of Unique Indoor Comfort, and Gregory, who is director ...
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