Article: New Program For Employees To Share Information.(Procter and Gamble Co.)(Brief Article)

Knowing how hard it is for employees at large corporations to work together, Cincinnati, OH-based Procter & Gamble Co. is investing some money and several managers to form an independent venture that develops computer programs to manage and speed how employees share information, reported The Wall Street Journal (Jan. 23). P&G is joining with Magnifi Inc., a closely held marketing-services firm with technology assets, to form a still-unnamed company, which P&G hope will cut the amount of time it takes to develop and market products. The companies declined to disclose financial terms, although P&G will retain a minority stake in the new venture and invest some of its ...

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