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Article: LEGO Company Anticipates Strong Year With New Product Line; Company's Largest New Product Launch to be Unveiled During Toy Fair.
- Article from:
- Business Wire
- Article date:
- February 8, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Technology Editors
ENFIELD, Conn.-(BUSINESS WIRE)--Feb. 8, 2000--LEGO Systems, Inc., the division of the LEGO Company that serves the Americas, will introduce more than 170 new products for 2001 during this year's American International Toy Fair, February 11-15. The 2001 line marks the largest new product introduction in company history, following several successes for the company in 2000.
Consumer excitement for LEGO(R) products rose to unprecedented levels in 2000 with the mid-year launch of LEGO Soccer. The marquis set in the line, Championship Challenge, was one of the hottest holiday "must-have" toys last year, and is the best-selling ...
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Article: Company Profile for LEGO Systems, Inc.
Business Wire;
October 10, 2003 ;
569 words
... ... BUSINESS WIRE) LEGO Systems Inc. (LSI ... division of the LEGO Company, a privately ... Connecticut. The LEGO Company is committed ... LEGO.com The LEGO Company is a privately ... Group. Company: LEGO Systems, Inc. Headquarters ...
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