Article: St.Valentine's Day makes Britons vulnerable to `I love you` e-mails - study.(Industry Trend or Event)

TELECOMWORLDWIRE-6 February 2001-St.Valentine's Day makes Britons vulnerable to `I love you` e-mails - study (C)1994-2001 M2 COMMUNICATIONS LTD http://www.m2.com

Over a third (37%) of UK business e-mail users would open an e-mail with the subject line I Love You if it appeared to come from a recognised source on 14 February (St Valentine's Day), according to a new study by IDC and MessageLabs.

The study also shows that approximately half of the users would, on any day of the year, open an e-mail appearing to be from someone they know if the subject line said Great Joke, Look at this or Re.Message. If the subject line said No title or special offer, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!