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Article: Twelve-Channel Starz Super Pak Launches $40 Million '#1 in New Hit Movies' Consumer Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- March 5, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starz Encore Group Achieves Milestone Position as Only
Pay TV Provider With Consumer Digital Package Branding Push
ENGLEWOOD, Colo., March 5 /PRNewswire/ --
Starz Encore Group, a wholly-owned subsidiary of Liberty Media Group (NYSE: LMGa, LMGb), will launch on March 12th a $40 million national advertising and branding campaign in support of the Starz Super Pak. The Starz Super Pak, the pay TV industry's leading digital movie package, will be branded with the "#1 in New Hit Movies" message. In the last year, Starz Encore has added more new hit movies than ever before across the Starz Super Pak channels. With the combination of more great movie ...