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Article: Fed up with MLC.(Meat and Livestock Commission)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 17, 2001
- Author:
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* As the wrangle over last year's ads drags on and on, the Danes and the Dutch just wish the MLC would be more positive. And that the ASA would act faster.
The Advertising Standards Authority came in for more flak this week as leading pigmeat industry figures wondered how the regulator had managed to take the best part of a year to decide the MLC had gone too far with its controversial ad campaign to promote British pigmeat.
But bearing in mind it took the authority three years to decide Red Bull had overstepped the mark with unsubstantiated claims for its energy drink (The Grocer, January 27, p9), nine months is a "relative sprint" observed Dutch Meat ...