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Article: Second Chances.(secondary market for collectibles)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- February 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The pros and cons of adding secondary market pieces to your collectibles offerings
Selling secondary market collectibles can be a great way to expand your customer base. In addition to your regular customers, you can reach new, highly motivated collectors who will actively seek you out. If you offer them prompt, informed, courteous service and a good selection, you can capture them as permanent customers.
REACH MORE CHANNELS
Naturally, the most important venue when it comes to selling secondary market collectibles is your store. If you display secondary market pieces, make sure that they are clearly marked as retired with good point-of-purchase ...