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Article: Vodafone strikes Classic FM deal.
- Article from:
- Marketing Week
- Article date:
- January 4, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Classic FM has secured its biggest integrated sponsorship and promotional deal to date, worth [pound]300,000. The deal, with Vodafone, includes the launch of the station's first mobile phone WAP (wireless application protocol) service.
There will also be a campaign, due to start later this month, which will run for six months. It will cover on-air sponsorship, airtime and special promotions, Internet site links, magazine advertising and branding, WAP services, below-the-line marketing and PR.
The deal gives Vodafone exclusive sponsorship with Classic Events, Classic FM's box office guide to classical and arts events around the UK.
As part of ...