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Article: Air Miles to fly in face of adversity.
- Article from:
- Marketing Week
- Article date:
- January 4, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's been a tough year for Air Miles. BA announced it was to be replaced, management have left and business relationships have dwindled. Will BA's new scheme be a success or take a nose dive? Lucy Barrett reports
Air Miles, the frequent-flyer programme launched by British Airways 12 years ago, has been experiencing some turbulence.
Not only has it lost its founder, its two joint managing directors, its sales director, and its marketing director Amanda Mackenzie, who quit to go to BT (MW December 21 2000), but also one of its most important partners, Vodafone -- which has dissolved its relationship with BA.
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