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Article: Sirius offers buffet for music-hungry drivers.(Sirius Satellite Radio Inc. readies service launch)(Brief Article)
- Article from:
- Automotive News
- Article date:
- March 5, 2001
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sirius Satellite Radio sees several promising market segments to target when it begins service this summer. Staff Reporter Gail Kachadourian discussed Sirius' plans with Doug Wilsterman, Sirius' vice president of marketing and distribution.
What is Sirius' target market?
We have a couple of them. There are 210 million cars and light trucks out on the road right now. What we're looking at are people who spend a lot of time in the car. So there are 45 million people that commute every day an hour a day. There're probably about 7 million heavy trucks out on the road. There are people who are early adopters that just love music and music is important to ...