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Article: XM ready to introduce `cable for the car'.(XM Satellite Radio)(Brief Article)
- Article from:
- Automotive News
- Article date:
- March 5, 2001
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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XM Satellite Radio will become available to consumers this summer. Dan Murphy, XM's vice president of retail marketing and distribution, recently talked with Staff Reporter Gail Kachadourian about XM's plans and the challenges XM faces getting its product off the ground.
Is satellite radio a hard sell for automakers?
Entertainment is something that is very personal for the average driver, and I would think that entertainment would be one of those that would survive any kind of cost-cutting programs that the auto manufacturers would put together.
What is the automakers' incentive to offer satellite radio?
I can't really get into the ...