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Article: Furniture marketing kingpin likes logoed look.(Jake Jabs of American Furniture Warehouse)
- Article from:
- Wearables Business
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jake Jabs has made a career of getting his message across to others. Known throughout Colorado as the guy who hawks furniture on television in folksy commercials wearing Hawaiian shirts and using exotic animals as props, Jabs is curiously has become a celebrity of sorts. There's no mistaking him or his style of advertising. Selling furniture may be his "thing," but marketing is where his true expertise lies.
On April 6, 2000, Jake Jabs was presented with the most prestigious award possible within the furniture industry, the National Home Furnishings Association (NHFA) Retailer of the Year for 2000. The honor was presented to him at a ceremony in High Point, N.C. ...