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Article: Good Humor-Breyers gives big for endangered species as new season begins.
- Article from:
- Ice Cream Reporter
- Article date:
- February 20, 2001
CopyrightCOPYRIGHT 2001 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Responding to a study showing that animal extinction is a major concern among children, Good Humor-Breyers, through its Popsicle brand, will donate $100,000 to World Wildlife Fund, and also sponsor a series of "fun and exciting" educational events for children throughout the summer as part of a "Help Save Endangered Animals" program. In addition, the company will launch a line of Wildlife Ice Cream Bars under the Popsicle brand. The educational events, taking place at zoos across the country, will encourage students to get involved in conservation efforts. The donation will be used to help protect endangered animals and their habitats, including the Mandrill, one of the ...