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Article: Absorbine Jr. Stays On Trend Via Intros.(W.F. Young Inc.)(Brief Article)
- Article from:
- Mass Market Retailers
- Article date:
- February 5, 2001
CopyrightCOPYRIGHT 2001 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SPRINGFIELD, Mass. -- One of the major strengths of W.F. Young Inc., maker of the venerable Absorbine Jr. brand, has been its ability to grow and adapt to meet the needs of a changing marketplace. Although the company has been in business for over a century, recent years have seen it aggressively extend the Absorbine Jr. line.
The most recent addition to hit store shelves is the Absorbine Jr. Pain Relieving Patch, which capitalizes on the growth potential of the hottest new segment in the external analgesics category. "A patch provides immediate relief--a cooling sensation followed by a pleasant warming feeling," according to vice president of marketing Jaime ...