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Article: GE Financial Web Site to Offer Health Insurance.(through agreement with eHealthInsurance Services)(Brief Article)
- Article from:
- American Banker
- Article date:
- March 9, 2001
- Author:
CopyrightCOPYRIGHT 2001 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GE Financial Assurance Holdings Inc., looking to round out the financial services offerings at its Web site, has signed an agreement to offer health insurance products from multiple carriers through the site.
The insurance and investment business of General Electric Co. is hoping to build its health insurance sales through the Internet as part of a larger plan to grow several distribution channels, including its bank channel.
"We offer everything from auto and homeowners' insurance, to annuities, mutual funds, mortgages, and credit cards, so this helps us complete our financial services offerings," said Marissa Moretti, a spokeswoman for GE Financial.
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