Article: King ranch management has an eye for quail.

M2 PRESSWIRE-9 March 2001-Texas A&M University: King ranch management has an eye for quail (C)1994-2001 M2 COMMUNICATIONS LTD

RDATE:09032001

KINGSVILLE -- When one thinks of the historic King Ranch, thousands of slick, red, Santa Gertrudis cattle and working-type quarter horses of the "cowboy kind" come to mind.

Though cattle are still king on the ranch, their royal position is being sharply nudged by a six-ounce feathered flyer known as the bobwhite quail. Through its history, the ranch's unprecedented success and longevity is credited to an almost religious adherence to the bottom line. That bottom line today has taken a definite lean ...

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