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Article: Oasis Village embraces new routes to market.(Rank Group Ltd's marketing strategies)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- February 16, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Rank Group's Oasis Forest Holiday Village is evolving its marketing strategy and branching into new routes to market, with a [pound]1.3m campaign.
The company's latest initiative comprises three million inserts and a door-drop push in Scotland, the North and Central England. These are being backed by full- and double-page ads, devised by Senior King, running in weekend supplements. The company has previously only run black and white advertorials.
The campaign, which runs until March, is also being supported by a DRTV push on Channel 4, ITV and satellite channels. Consumers are being directed ...