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Article: Online ads enter the next generation; Embedded ads are Replacing banner ads that have lost their luster with savvy Marketers.(Brief Article)
- Article from:
- BtoB
- Article date:
- March 5, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Realizing the costs outweighed the benefits, top marketers began to sour on Internet banner ads about two years ago. But the transition to a more effective online ad has a been a sluggish one.
Now, however, a growing number of Internet companies are scrambling to develop new ``suites'' of interactive ad units they insist will offer advertisers the ability to better target their customers. Call them banners with bite.
Indeed, Yahoo! Inc., AOL Time Warner Inc.'s America Online, Excite@Home, DoubleClick Inc. and others are on the brink of launching new ad units designed to overcome the limitations to the banner ad, according to the Internet Advertising ...