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Article: Conseco Invests in Operation Bass Sponsorship.
- Article from:
- Business Wire
- Article date:
- March 12, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports Editors/Outdoor & Fishing Writers
GILBERTSVILLE, Ky.--(BW SportsWire)--March 12, 2001
Conseco Inc. (NYSE:CNC) announced today a marketing partnership with Operation Bass, the nation's premier bass fishing organization.
Through this agreement, Conseco hopes to tap into the country's vast fishing psyche and build rapport with 55 million anglers nationwide through a five-person professional bass fishing team that will compete from specially designed Ranger boats. The exclusive agreement designates Conseco as the official insurance, investment and lending partner of the seven-event Wal-Mart FLW Tour, 13-event EverStart Batteries Series, ...