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Article: 360-Degree Feedback for a Competitive Edge.
- Article from:
- Industrial Management
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Institute of Industrial Engineers, Inc. (IIE). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Executive Summary
The author uses a real-life example to show how a company redesigned its 360-degree feedback process so that it serves both developmental and evaluative functions. He concludes that using the new feedback procedures could give the company a competitive edge.
As 360-degree feedback processes become more common, organizations adopting this practice are choosing to use feedback results in vastly different ways. In simple terms, the two main purposes for this kind of feedback are development and evaluation. When the objective is development, feedback tends to be confidential, and individuals are expected to make behavioral improvements ...