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Article: HERBAL ESSENCES EXPANDS INTO HAIR COLOR.
- Article from:
- WWD
- Article date:
- March 9, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- This April, Clairol will build on the phenomenal success of the Herbal Essences brand with the launch of a companion hair color collection. According to industry sources, the introduction could boost the $500 million brand by as much as $100 million in first year retail sales. The launch also provides Clairol with the opportunity to reclaim its leadership position in hair color dollar sales from L'Oreal, a ranking it lost for the first time in recent memory last year.
Known within hair care circles as the "comeback brand" of the Nineties, Herbal Essences was relaunched in 1993 with a cheeky marketing campaign that played up the joy of using the ...