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Article: The Elevated Role of The Meeting Planner.(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 26, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Not long ago, just the ability to envision and somewhat successfully meander through logistics of a company meeting or event was acceptable. Not anymore. The meeting industry has become a $41.8 billion dollar affair and there are more than one million meetings held annually. And, the significance and value of a successful meeting planner has risen dramatically within the organizational structure. Today's planner possesses exceptional visionary and procedural skills, patience, and the drive and fortitude to execute strategic, effective meetings. Many of today's top executives are teaming that a meeting planner's contribution to a company's measured success is valid, valued ...