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Article: Winter tires grow as profit niche.

Article from:
Tire Business
Article date:
March 12, 2001
Copyright

Independent tire dealers looking for an additional profit niche may want to consider offering winter tires during the upcoming snow season, if they don't already.

In decades past, some dealers gave up on this market segment because front-wheel-drive cars and all-season tires made true winter treads seem less necessary to the average motorist.

But today the situation appears to be reversing, with more vehicle owners--particularly those with high-powered rear-wheel-drive cars--wanting winter tires to make their vehicles safer and more manageable in wintry weather.

This year, thanks to unusually heavy snows which began early last fall, many ...

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