|
|
Article: Kenneth Cole Productions And LVMH's Parfums Givenchy Establish Partnership for Fragrance Lines.
- Article from:
- Business Wire
- Article date:
- March 16, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors
NEW YORK--(BUSINESS WIRE)--March 16, 2001
Kenneth Cole Productions, Inc. and LVMH Moet Hennessy Louis Vuitton's Perfumes and Cosmetics Group's Parfums Givenchy, Inc. announced today that they have entered into an agreement giving LVMH's American Designer Fragrance Division the exclusive worldwide license to create, distribute, and market Kenneth Cole fragrance and body products.
Drawing upon Kenneth Cole's creative strength, his established brands, and the resources of LVMH, Parfums Givenchy, Inc. will orchestrate the global development, marketing, and distribution of several Kenneth Cole fragrance lines. Plans include the ...