Article: Kenneth Cole Productions And LVMH's Parfums Givenchy Establish Partnership for Fragrance Lines.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 16, 2001

Kenneth Cole Productions, Inc. and LVMH Moet Hennessy Louis Vuitton's Perfumes and Cosmetics Group's Parfums Givenchy, Inc. announced today that they have entered into an agreement giving LVMH's American Designer Fragrance Division the exclusive worldwide license to create, distribute, and market Kenneth Cole fragrance and body products.

Drawing upon Kenneth Cole's creative strength, his established brands, and the resources of LVMH, Parfums Givenchy, Inc. will orchestrate the global development, marketing, and distribution of several Kenneth Cole fragrance lines. Plans include the ...

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