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Article: Kinko's 60-Second Oscar Spot Signals Opening Night of "Kinko's - We're Doing More" Brand Campaign.
- Article from:
- Business Wire
- Article date:
- March 19, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business & Technology Editors
National Branding Effort Stars Kinko's Products and Services, Channels,
Strategic Alliances, and Co-workers
Campaign Features Comedic Actor Ryan Stiles as "Kenny" the Co-worker
VENTURA, Calif.--(BUSINESS WIRE)--March 19, 2001
Kinko's, Inc.- the world's leading document solutions and visual communications provider - will raise the curtain on its new national advertising campaign with a rare 60-second spot during Sunday's broadcast of the Academy Awards on ABC.
Kinko's yearlong campaign is valued at more than $30 million and introduces the company's new positioning and tagline, "Kinko's - ...