Article: Recommending the Right Ice Machine.(Brief Article)

Picture this: Your customer's ice machine has "died" and it must be replaced. You are the person who just informed the owner that the machine isn't worth repairing.

What new machine do you recommend? The lineup of products from the ice machine industry changes all the time.

But by making observations and asking the customer specific questions, you will have a better idea of their needs and can match them to current products.

The first step is to gather information on the existing product. Get the brand, find the model number on the nameplate, and write it down. If it's a modular unit, get the bin model too. Note whether the unit is air-cooled, ...

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