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Article: Rockport Selects Primary Knowledge for Integrated Customer Data Management and Analytics.
- Article from:
- PR Newswire
- Article date:
- March 21, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Outsourced Platform to be Single Source For Retailer's
Decision Support and Database Marketing Activities
NEW YORK, March 21 /PRNewswire/ --
Footwear, apparel and accessory leader Rockport has chosen Primary Knowledge for its outsourced customer data management and analysis platform. Rockport will use Primary Knowledge for e-Commerce(TM) to integrate Web site log files, customer demographics, and sales transaction data into a single customer data warehouse to be used for decision support and database marketing.
According to David TenBarge, Managing Director at Surge Interactive, Rockport's e-commerce agency and a Primary Knowledge ...