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Article: Technology Adoption: Organizational Learning in Oil Firms.
- Article from:
- Organization Studies
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Sage Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract
What makes the adoption of technology in some firms a successful process, while others experience difficulties? Based on a retrospective case study, this paper compares the process of adopting horizontal drilling technology in two large Canadian oil companies; one a more successful and the other a less successful adopter of technology. Adoption is viewed as a process of organizational learning which proceeds in a feedback loop from observing, interpreting, integrating to acting. The two companies differed both in these processes and in the factors facilitating or impeding them: capability, resources, motivation, effort, shared values, incentives, and ...