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Article: Cm[TM] IDEA BANK.
- Article from:
- Circulation Management
- Article date:
- March 1, 2001
CopyrightCOPYRIGHT 2001 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SECURE, TRANSACTIONAL EMAIL FORM ENABLES ORDERING WITHOUT HYPERLINKS A new technology enables online marketers to embed a secure order form within email messages. Users can enter order information within the email, without having to open a new browser window or hyperlink to a secure form.
The technology, called RadicalCommerce, is now in the testing stage. It was developed by Radical Communications (Marina Del Rey, CA) and is being marketed in partnership with Bigfoot Interactive, an online strategic and deployment firm based in New York City.
If the user is connected to the Web through an ISP when an order is entered in the embedded form, the order is ...