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Article: Burger King invites ad agencies to present. (D'Arcy Masius Benton and Bowles, Saatchi and Saatchi Advertising, J. Walter Thompson)
- Article from:
- PR Newswire
- Article date:
- April 21, 1989
CopyrightCOPYRIGHT 1989 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BURGER KING INVITES AD AGENCIES TO PRESENT
MIAMI, April 21 /PRNewswire/ -- Burger King Corporation announced today that it has reached the final stages of a lead agency review and that D'Arcy Masius Benton & Bowles, New York; Saatchi & Saatchi Advertising, New York; and J. Walter Thompson, Chicago, have received a strategic brief from the corporation and will be presenting their proposals in about three to four weeks. At that time, a final decision will be made on the lead agency.
"It is our strategy to seek a lead advertising agency with global capabilities, solid industry experience, bold creative and media expertise, and sound strategic thinking ...