|
|
Article: Sea changes in fund channels means rising market tides.(mutual fund marketing)
- Article from:
- Accounting Today
- Article date:
- February 12, 2001
- Author:
CopyrightCOPYRIGHT 2001 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
No one can doubt that mutual fund marketers are pleased with their work in the last decade. Assets at mutual fund companies have grown from $1 trillion in 1990 to over $7 trillion in 2000. While 44 percent of the increase in assets was due to market appreciation, the other 56 percent represent new investments.
And along with that growth has come a sea change in the marketing and distribution channels that serve the mutual fund companies. According to the Investment Co. Institute, a mutual fund trade group, only 41 percent of funds were distributed through traditional third party or commissioned sales people in 1990.
By 1999, about 65 percent were ...