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Article: New Product Proverbs.(product development and launch strategies)(Brief Article)
- Article from:
- Prepared Foods
- Article date:
- March 1, 2001
CopyrightCOPYRIGHT 2001 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If the taste of a food or beverage is indeed king, then its queen surely is flavor science.
For our Cover Story this month, Senior Technical Editor Linda Ohr examines advances in flavor technology--unique sourcing strategies, analytical methodologies, chemosensory science and extraction techniques (See p.45).
Food companies recognize that taste is the No. 1 factor in determining the success of a new or existing product in the marketplace.
Taste alone, however, will not guarantee that a product survives past its first birthday. Many factors play a role in the vitality of new food and beverage products.
At the recent Institute of Food ...