Article: Diet Coke now number two among women; first quarter results for Diet Coke indicate accelerated momentum vs. regular Pepsi.

Article: Diet Coke campaign prompts Pepsi panic. (Coca-Cola ...
PR Newswire;  February 3, 1989 ;     700+ words ... ... marketing strategy. "Regular Pepsi-Cola market share has ... steadily since 1984 while diet Coke has been climbing rapidly ... Foodstore sales already show diet Coke and caffeine-free diet Coke leading regular Pepsi-Cola and caffeine free ...

Article: Jerry Hall, Chris Evert, Phylicia Rashad and Vanna White herald ...
PR Newswire;  January 4, 1990 ;     700+ words ... ... leaving Pepsi for ... diet Coke." "We're asking ... consumers to discover that diet Coke has just one calorie -- something regular Pepsi doesn't offer ... Beindorff. In early 1989, diet Coke challenged regular Pepsi for No. 2 in the U ...

Article: 'The move is on to Diet Coke' advertising ...
PR Newswire;  February 16, 1989 ;     700+ words ... ... confuse consumers about the growth of diet Coke at regular Pepsi-Cola's expense has not gone unchallenged ... line. Foodstore sales already show diet Coke and caffeine-free diet Coke leading regular Pepsi-Cola and caffeine free Pepsi-Cola ...

Article: 'Sugar Free Leonard' for diet Coke joins Super Bowl ...
PR Newswire;  January 23, 1990 ;     700+ words ... ... serve and leaving regular Pepsi for diet Coke. "Hilltop Reunion ... continues to position diet Coke directly against regular Pepsi. The aggressive ... depicted leaving regular Pepsi in the "Discover diet Coke" campaign now include ...

Article: Strong Diet Coke growth fuels record foodstore ...
PR Newswire;  May 2, 1989 ;     670 words ... ... On" campaign for diet Coke against regular Pepsi which, along with ... Combined with total diet Coke's 1.6 point gain ... market, ahead of regular Pepsi and second only to Coca-Cola classic. Diet Coke is already the number ...

Article: Diet Coke sales up over 30 percent, nation's number ...
PR Newswire;  January 25, 1989 ;     546 words ... ... Pepsi with "The Move Is On To Diet Coke," an aggressive marketing ... marketplace attention has shifted to diet Coke's assault on regular Pepsi-Cola's number two spot ... general, the leadership growth of diet Coke and the market share decline ...

Article: Coca-Cola Classic, diet Coke volume growth lead to ...
PR Newswire;  March 9, 1989 ;     658 words ... ... free diet Coke, total diet Coke grew from 8.5 percent ... drink. "The success of diet Coke is particularly gratifying. Its growth, and regular Pepsi's continuing decline ... move is, indeed, on to diet Coke." Coca-Cola USA ...