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Article: MDI Entertainment Secures First Contract Outside North America; New South Wales Lotteries To Introduce Elvis Presley Instant Lottery Game, Down Under.
- Article from:
- Business Wire
- Article date:
- March 26, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
HARTFORD, Conn.--(BUSINESS WIRE)--March 26, 2001
The star power of Elvis Presley(R) knows no boundaries. And the Elvis Presley(R) Instant Lottery promotions created by MDI Entertainment, Inc. (NASDAQ SC:LTRY) will tour Australia's New South Wales Lotteries, the company announced today.
It is the first-ever extension of MDI's business outside North America, where the company dominates the marketing of licensed property promotions to government-sponsored lotteries.
MDI holds an exclusive license through Elvis Presley(R) Enterprises, Inc. to create lottery promotions.
The New South Wales Lotteries Corporation ...