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Article: Newspapers invest in Saturday sales.
- Article from:
- Marketing Week
- Article date:
- March 8, 2001
- Author:
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Saturday, once the necropolis of newspaper sales, has become a battlefield in a circulation war over an ever-decreasing market.
Saturday, once the graveyard for newspapers, is now one of the best-selling days of the week.
It has also become the main newspaper battleground as titles plough more funds into Saturday editions, to capitalise on the growth in that market.
The Independent, which had no Sunday sister title when it launched in 1986, was one of the first newspapers to channel its energies into Saturday -- then the worst-selling day of the week. The Telegraph, under pressure from Murdoch's Sunday Times, also decided to make inroads into ...