Article: Sharper Image E-Commerce Site Receives Perfect Ranking for Business Model and Execution; Sharper Image Named ``Yankee Group Star'' of Online Retailing.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--March 27, 2001

Sharper Image Corporation (Nasdaq:SHRP) was recently named a "Winner in Online Retailing" for holiday season 2000 for executing effectively on Yankee Group's seven online success factors.

The seven key factors for success include:

1. Selling goods at sufficient gross margins to sustain a

profitable business model

2. Offering online consumers a convincing and compelling value

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