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Article: Excellent.(discusses Len Richardson's article on John De Luca and the Wine Institute)(Brief Article)(Editorial)
- Article from:
- Wines & Vines
- Article date:
- March 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wines & Vines has to give Len Richardson of California Farmer magazine a "well done" (more than a mere attaboy) for his article on John De Luca of Wine Institute in California Wine, published by the California State Fair Commercial Wine Competition.
I've not met Len, but his article hit the ball out of the park, in my view.
What he did--and well--is point out how De Luca took the reins at Wine Institute back in 1975 and created what should be a textbook example of how to run a railroad.
What John De Luca did was significant, for many reasons.
For those who have been in the industry for longer than a cup of coffee, 1975 was the year the ...