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Article: Wine X Goes Down under.(Gorrie Group Media to publish wine magazine in Australia)(Brief Article)(Statistical Data Included)
- Article from:
- Wines & Vines
- Article date:
- March 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wine X, the California-based magazine that targets the youth market for potential wine consumption (21-plus, of course) has entered into a partnership with the Gorrie Group Media of Melbourne, Australia to publish a down under version of Wine X.
"Seriously targeting the youth market is critical if the Australian wine industry is to expand domestic consumption," says David Gorrie, publisher of Wine X Australia/NZ, Australia's first youth-focused wine magazine. "It's not that young people aren't interested in wine--current research shows they are. It's just that more information to help them understand wine hasn't been accessible until now. Wine X gets down to the ...