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Article: Turkey Hill looks to its customers for taste panels.
- Article from:
- Ice Cream Reporter
- Article date:
- March 20, 2001
CopyrightCOPYRIGHT 2001 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Turkey Hill Dairy has always used taste panels, although it has usually relied on its own employees to provide input into the new flavor development process. But now, according to an article in the March 4 Lancaster Sunday News, the company has brought the testing "closer to the consumer," to use the words of Turkey Hill marketing and research supervisor Shiobhain Harding.
For the past ten years, Turkey Hill has kept a file on consumers who have called the company to make suggestions, talk about product availability, lodge complaints, or compliment favorite foods or drinks. Last year, using addresses from this file, Turkey Hill sent out questionnaires covering a ...