|
|
Article: Bayer revives Phillips icons ; Company also aims aspirin spots to women as more than painkiller.(Bayer AG, Phillips Milk of Magnesia)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- March 26, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Bayer Consumer Care returns to decade-old ad icons Raymond and Maureen in a spot for its Phillips' Milk of Magnesia next month.
Over the years, Maureen has become well known for her brazenness in discussing the arguably personal topic of laxative use with total strangers and passion for touting Phillips as the product of choice. In the process, her more-reserved ``husband'' can usually be found cringing at her boldness.
The actors portraying Raymond and Maureen (Lee Duncan and Gail Neely), honoring last year's commercial actors' strike, had been on hiatus from the campaign. But in the latest spot from Omnicom Group's New York-based BBDO Worldwide, ...